© 2025 fan production
© 2025 fan production
© 2025 fan production
Avon.
Year
2022
Industry
Beauty
Scope of work
/
photography
/
retouch
Timeline
1 месяц
It all started with...
It all started with...
For the large-scale advertising campaign for Avon, we developed a visual concept that highlights the brand's diversity, energy, and character.
For the large-scale advertising campaign for Avon, we developed a visual concept that highlights the brand's diversity, energy, and character.
For the large-scale advertising campaign for Avon, we developed a visual concept that highlights the brand's diversity, energy, and character.
What Problems Did We Solve?
What Problems Did We Solve?
Перед нами стояла задача показать Mercedes не только как автомобиль, но как продолжение стиля жизни — уверенного, динамичного, технологичного. Мы искали баланс между модной эстетикой, минимализмом и выражением индивидуальности.
Our task was to showcase the product line in the context of real emotions and expressive imagery, focusing on the individuality and confidence of the modern woman. Each frame captures a mood: playfulness, style, or elegance, embodied through makeup and accessories.
Our task was to showcase the product line in the context of real emotions and expressive imagery, focusing on the individuality and confidence of the modern woman. Each frame captures a mood: playfulness, style, or elegance, embodied through makeup and accessories.
What Problems Did We Solve?
Our task was to showcase the product line in the context of real emotions and expressive imagery, focusing on the individuality and confidence of the modern woman. Each frame captures a mood: playfulness, style, or elegance, embodied through makeup and accessories.
As a result...
As a result...
Визуальный язык кампании — чистый, насыщенный, с акцентом на текстуры, свет и взаимодействие человека с машиной. Благодаря стилистическим решениям, героям съёмки и лаконичной постановке удалось подчеркнуть как внешний облик, так и внутреннюю атмосферу автомобиля.
We focused on the character — alive, sincere, and full of personality. Each scene is built around an emotion: joy, confidence, lightness. A minimalist background and clean lighting allow the character to shine, giving space to the personality without overwhelming it.
We focused on the character — alive, sincere, and full of personality. Each scene is built around an emotion: joy, confidence, lightness. A minimalist background and clean lighting allow the character to shine, giving space to the personality without overwhelming it.
As a result...
We focused on the character — alive, sincere, and full of personality. Each scene is built around an emotion: joy, confidence, lightness. A minimalist background and clean lighting allow the character to shine, giving space to the personality without overwhelming it.
FAN PRODUCTION
FAN PRODUCTION
FAN PRODUCTION
Other Projects.
Other Projects.
(2016-25©)
© 2025 FAN PRODUCTION
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
© 2025 FAN PRODUCTION
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov