© 2025 fan production
© 2025 fan production
© 2025 fan production
BMW. Baikal.
BMW. Baikal.
BMW. Baikal.
Year
2023
Industry
Cars
Scope of work
/
video
/
editing
Timeline
1 month
Year
2023
Industry
Cars
Scope of work
/
video
/
editing
Timeline
1 month
It all started with...
It all started with...
As part of BMW’s promo campaign, we produced a short image-driven video with one key goal — to convey power, control, and the aesthetics of movement without words, through pure visual dynamics.
As part of BMW’s promo campaign, we produced a short image-driven video with one key goal — to convey power, control, and the aesthetics of movement without words, through pure visual dynamics.
As part of BMW’s promo campaign, we produced a short image-driven video with one key goal — to convey power, control, and the aesthetics of movement without words, through pure visual dynamics.
What Problems Did We Solve?
What Problems Did We Solve?
The main challenge was to convey the brand’s strength, highlight the car’s character, and stand out from typical automotive ads — all within a minimalist narrative.
The main challenge was to convey the brand’s strength, highlight the car’s character, and stand out from typical automotive ads — all within a minimalist narrative.
The main challenge was to convey the brand’s strength, highlight the car’s character, and stand out from typical automotive ads — all within a minimalist narrative.
No explanations, no numbers, no dialogue — just imagery, drive, and atmosphere.
No explanations, no numbers, no dialogue — just imagery, drive, and atmosphere.
As a result...
As a result...
We chose the frozen Lake Baikal as the perfect stage: vast open space, a glassy ice surface, and powerful drifting. The camera follows the motion, capturing light, sound, and rhythm — telling the story through sensation.
The video became part of BMW’s campaign in Russia, visually highlighting the brand’s core values — freedom, precision, and the joy of driving.
As a result...
We chose the frozen Lake Baikal as the perfect stage: vast open space, a glassy ice surface, and powerful drifting. The camera follows the motion, capturing light, sound, and rhythm — telling the story through sensation.
We chose the frozen Lake Baikal as the perfect stage: vast open space, a glassy ice surface, and powerful drifting. The camera follows the motion, capturing light, sound, and rhythm — telling the story through sensation.
The video became part of BMW’s campaign in Russia, visually highlighting the brand’s core values — freedom, precision, and the joy of driving.
The video became part of BMW’s campaign in Russia, visually highlighting the brand’s core values — freedom, precision, and the joy of driving.
FAN PRODUCTION
FAN PRODUCTION
(2016-25©)
FAN PRODUCTION
FAN PRODUCTION
(2016-25©)
© 2025 FAN PRODUCTION
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
© 2025 FAN PRODUCTION
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
© 2025 FAN PRODUCTION
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov