© 2025 fan production
© 2025 fan production
© 2025 fan production
Avon. Laysan Utyasheva.
Year
2022
Industry
Beauty
Scope of work
/
photography
/
retouch
Timeline
1 месяц
It all started with...
It all started with...
As part of the Avon campaign, we conducted a shoot with Laysan Utyasheva — the brand ambassador and an embodiment of modern femininity.
As part of the Avon campaign, we conducted a shoot with Laysan Utyasheva — the brand ambassador and an embodiment of modern femininity.
As part of the Avon campaign, we conducted a shoot with Laysan Utyasheva — the brand ambassador and an embodiment of modern femininity.
What Problems Did We Solve?
What Problems Did We Solve?
Перед нами стояла задача показать Mercedes не только как автомобиль, но как продолжение стиля жизни — уверенного, динамичного, технологичного. Мы искали баланс между модной эстетикой, минимализмом и выражением индивидуальности.
The task was clear: to convey the language of fragrance through visuals, without resorting to literal representation. We aimed to show how mood and character are reflected in every look, frame, and glance.
The task was clear: to convey the language of fragrance through visuals, without resorting to literal representation. We aimed to show how mood and character are reflected in every look, frame, and glance.
What Problems Did We Solve?
The task was clear: to convey the language of fragrance through visuals, without resorting to literal representation. We aimed to show how mood and character are reflected in every look, frame, and glance.
As a result...
As a result...
Визуальный язык кампании — чистый, насыщенный, с акцентом на текстуры, свет и взаимодействие человека с машиной. Благодаря стилистическим решениям, героям съёмки и лаконичной постановке удалось подчеркнуть как внешний облик, так и внутреннюю атмосферу автомобиля.
We built the series around contrasts — soft light versus bold tones, natural expression versus carefully crafted poses. The shoot took place in a natural light environment, creating a sense of ease and authenticity without sacrificing aesthetics.
We built the series around contrasts — soft light versus bold tones, natural expression versus carefully crafted poses. The shoot took place in a natural light environment, creating a sense of ease and authenticity without sacrificing aesthetics.
As a result...
We built the series around contrasts — soft light versus bold tones, natural expression versus carefully crafted poses. The shoot took place in a natural light environment, creating a sense of ease and authenticity without sacrificing aesthetics.
FAN PRODUCTION
FAN PRODUCTION
FAN PRODUCTION
Other Projects.
Other Projects.
(2016-25©)
© 2025 FAN PRODUCTION
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
© 2025 FAN PRODUCTION
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov