Gazprombank. Banners.

Gazprombank. Banners.

Gazprombank. Banners.

Year

2022

Industry

Банковские услуги

Scope of work

/

photography

/

retouch

Timeline

1 месяц

It all started with...

It all started with...

We developed visuals for Gazprombank’s savings products advertising campaign, including static banners and animation. The main goal was to convey the attractive deposit terms in a simple and vibrant way.

We developed visuals for Gazprombank’s savings products advertising campaign, including static banners and animation. The main goal was to convey the attractive deposit terms in a simple and vibrant way.

We developed visuals for Gazprombank’s savings products advertising campaign, including static banners and animation. The main goal was to convey the attractive deposit terms in a simple and vibrant way.

What Problems Did We Solve?

What Problems Did We Solve?

Перед нами стояла задача показать Mercedes не только как автомобиль, но как продолжение стиля жизни уверенного, динамичного, технологичного. Мы искали баланс между модной эстетикой, минимализмом и выражением индивидуальности.

The solutions were based on the visual metaphor of growth and movement: large numbers, dynamic compositions, and modern typography highlight reliability and benefits. We used brand colors and elements to maintain the brand style.

The solutions were based on the visual metaphor of growth and movement: large numbers, dynamic compositions, and modern typography highlight reliability and benefits. We used brand colors and elements to maintain the brand style.

What Problems Did We Solve?

The solutions were based on the visual metaphor of growth and movement: large numbers, dynamic compositions, and modern typography highlight reliability and benefits. We used brand colors and elements to maintain the brand style.

А по итогу...

А по итогу...

Визуальный язык кампании чистый, насыщенный, с акцентом на текстуры, свет и взаимодействие человека с машиной. Благодаря стилистическим решениям, героям съёмки и лаконичной постановке удалось подчеркнуть как внешний облик, так и внутреннюю атмосферу автомобиля.

The result was a recognizable, visually striking campaign adapted for digital platforms. The creatives performed well in both performance advertising and on social media banners.

The result was a recognizable, visually striking campaign adapted for digital platforms. The creatives performed well in both performance advertising and on social media banners.

As a result...

The result was a recognizable, visually striking campaign adapted for digital platforms. The creatives performed well in both performance advertising and on social media banners.

Dark gradiend background

FAN PRODUCTION

Got a project idea?

© 2025 FAN PRODUCTION

Let's Talk?

From the first idea to the final edit — share your dream project with us. We’ll bring it to life.

CEO

of FAN PRODUCTION

Dmitry Nefedov

Dark gradiend background

FAN PRODUCTION

Got a project idea?

FAN PRODUCTION

Есть идея для проекта?

Let's Talk?

From the first idea to the final edit — share your dream project with us. We’ll bring it to life.

CEO

of FAN PRODUCTION

Dmitry Nefedov

Dark gradiend background

FAN PRODUCTION

Got a project idea?

© 2025 FAN PRODUCTION

Let's Talk?

From the first idea to the final edit — share your dream project with us. We’ll bring it to life.

CEO

of FAN PRODUCTION

Dmitry Nefedov

Какие проблемы мы решали?

Какие проблемы мы решали?

Вместо стандартных подходов мы предложили сказочный мир: герои оказываются в волшебном лесу, где встречают Жар-птицу символ удачи, света и выгоды.

В лёгкой, визуально выразительной форме мы рассказали о «сказочных процентах» и выгодных предложениях.