© 2025 fan production
© 2025 fan production
© 2025 fan production
Mercedes.
Year
2022
Industry
Cars
Scope of work
/
photography
/
retouch
Timeline
1 месяц
It all started with...
It all started with...
For the Mercedes brand campaign, we conducted both studio and lifestyle shoots, focusing on the modern image of the driver and the brand's premium quality.
For the Mercedes brand campaign, we conducted both studio and lifestyle shoots, focusing on the modern image of the driver and the brand's premium quality.
For the Mercedes brand campaign, we conducted both studio and lifestyle shoots, focusing on the modern image of the driver and the brand's premium quality.
What Problems Did We Solve?
What Problems Did We Solve?
Перед нами стояла задача показать Mercedes не только как автомобиль, но как продолжение стиля жизни — уверенного, динамичного, технологичного. Мы искали баланс между модной эстетикой, минимализмом и выражением индивидуальности.
Our task was to present Mercedes not just as a car, but as an extension of a lifestyle — confident, dynamic, and technological. We sought to strike a balance between fashionable aesthetics, minimalism, and the expression of individuality.
Our task was to present Mercedes not just as a car, but as an extension of a lifestyle — confident, dynamic, and technological. We sought to strike a balance between fashionable aesthetics, minimalism, and the expression of individuality.
What Problems Did We Solve?
Our task was to present Mercedes not just as a car, but as an extension of a lifestyle — confident, dynamic, and technological. We sought to strike a balance between fashionable aesthetics, minimalism, and the expression of individuality.
As a result...
As a result...
Визуальный язык кампании — чистый, насыщенный, с акцентом на текстуры, свет и взаимодействие человека с машиной. Благодаря стилистическим решениям, героям съёмки и лаконичной постановке удалось подчеркнуть как внешний облик, так и внутреннюю атмосферу автомобиля.
The visual language of the campaign is clean, rich, with a focus on textures, light, and the interaction between the person and the car. Thanks to stylistic choices, the cast, and the minimalist direction, we were able to highlight both the exterior design and the interior atmosphere of the vehicle.
The visual language of the campaign is clean, rich, with a focus on textures, light, and the interaction between the person and the car. Thanks to stylistic choices, the cast, and the minimalist direction, we were able to highlight both the exterior design and the interior atmosphere of the vehicle.
As a result...
The visual language of the campaign is clean, rich, with a focus on textures, light, and the interaction between the person and the car. Thanks to stylistic choices, the cast, and the minimalist direction, we were able to highlight both the exterior design and the interior atmosphere of the vehicle.
FAN PRODUCTION
FAN PRODUCTION
FAN PRODUCTION
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Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
© 2025 FAN PRODUCTION
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov
Let's Talk?
From the first idea to the final edit — share your dream project with us. We’ll bring it to life.
CEO
of FAN PRODUCTION
Dmitry Nefedov